After launching the brand last year, The Print Emporium’s creative director Zoe Bristow has released her second artwork collection at Sydney Life Instyle trade show. We sat down with Zoe and got all the details on the new range of beautiful art prints.
1. Tell us about the new pieces in the collection, and the inspiration behind them?
In this collection, we have added over 100 new designs into our ever-growing range, which include more florals, birds, Scandinavian/nordic themes, and also a range of hyper-realistic detailed black and white prints. We also have a new Palm Springs Doorway series, which is a range of designs that we hand-painted from photographs we shot late last year in the Californian city – such an amazing place. Also, we just launched a Baby Nursery collection (pictured above), a collection of cute baby animals, all hand-painted and made available as reprints.
2. Can you tell us about how each piece is created?
We photograph first, or licence photos from photographers, then we employ over 15 artists privately (mainly in Australia, with a few from overseas), to hand paint each with oil paints or acrylic paints, taking tens of hours or even more depending on the complexity. They're mini masterpieces in their own right, we then have them digitized in Melbourne by a husband and wife team using very high quality European cameras, the same that top art galleries use for reproductions, and then make them available as stretched canvases or framed/unframed giclee paper prints. Our printer/framers are also based in Australia – we love supporting local manufacturers! This is very important to us. The whole process takes months for each collection and is a huge investment, but it makes for something pretty special in the end we think!
3. How has the new collection been received at Life Instyle - any standouts or popular styles?
We were blown away with the reception, actually I hardly sat down, as the stand was overflowing with people constantly, which was insane! The standouts were our new hero floral 'Spring Bouquet' (pictured above) – this one was a clear standout, as was 'Vintage Blooms' (pictured right at the top of blog post). Our new Palm Springs Doorway range was a hit, a few of the birds flew off the wall (literally) and the new Baby Nursery range was very well received too. Buyers told us that they were loving the quality and timber frames, and also the fact we have fresh new designs that have been hand painted which looked far better in person than on our website. In fact, some buyers sat there in front of the stand wall and turned to us and asked if they were looking at a painted design or a photo, as they are that detailed!