We might be half way through Winter, but we are dreaming of a summer
vacay! To get you prepped, we look at Louvelle and Ephemera’s new
Spring collections – both photographed in sunny California.
First up, let’s escape to Palm Springs with Louvelle’s new collection of shower turbans, towel wraps, headscarves and eye masks. The campaign was shot at an historic estate in Palm Springs – evoking old Hollywood glamour vibes. In fact the photography style reminds us of Slim Aarons – it feels like you’re stepping back in time, and we simply cannot get enough of the retro holiday vibes. Our favourite item from the new range? Their new towel wraps (similar in style to their shower turbans) minimise blow dry time to protect hair from heat damage. The luxury microfibre is gentle on delicate hair fibres, to minimise friction and frizz. Winning!
Ephemera’s new collection has me craving a summer vacation. The designs have a slight retro vibe, and I’m loving those high waisted pants paired with the tie front bandeau. Photographed at the Avalon Hotel in Beverly Hills, it’s the perfect backdrop to the colours and patterns in the range. Watch the video below – it takes me back to my California trip earlier this year. Sigh.